Ensuring a Bright Future for Pet Services in Unusual Times

By Karen Wheeler, The Doggone Good! Clicker Company
How do you do your best to maintain your pet-service business as well as help it flourish in this precarious time? A quick answer to that question is to be a problem-solver, ascertain what is most important to your clients, and learn to adopt your business model as you go. Continually ask what your clients need and want, and from there be the solution to their problems. Below are a few tips to help your business in this ever-changing industry.
Embrace Change
Many pet owners are looking for something fresh and new. Be at the forefront of new ideas and services—and even products. Consistently be thinking of ways to keep your business relevant. Conduct client surveys to identify areas where your business might be lacking, as well as areas where you are exceeding expectations. Both positive and negative feedback are essential for a business to flourish, so consider both and use this to modify as needed. Negative client feedback can often be turned into a positive by tackling it head on. Implementing new ideas is an excellent way to test the market to see how they are received, otherwise you will never know if they would have been a success.
Discover What Makes Your Business Unique
Identify a few things that your business is doing (or can do) to make it stand out among the competition. Emphasize what it is that makes your business unique. Maybe you are known for a special service (e.g., you are the only one that has/does something) or sending handwritten notes to clients. Whatever it is, make it known how you are extraordinary. A shift toward increased personalization in the pet industry is becoming a trend. Brainstorm ways in which you can create more custom experiences for your clients.
Make It Convenient
On-demand service and purchasing are expected by most people today. As such, you should consider making your services as effortlessly accessible as possible. For example, giving clients the ability to schedule appointments 24/7 is pretty much essential. Also, optimizing all of this for a mobile devise is advantageous because people tend to use their phones more often than computers. Currently, many businesses are also encouraging drop-off and pick-up services, as well as virtual consultations and visits. Being able to transition between these is vital for the growth and survival of your business. In addition, people want a smooth and easy way of paying.
Market and Brand Your Business
One of the easiest ways to brand your business is to have a great logo and show it off. Really take the time to develop a logo and brand as it will be the face of your business for a long time. Perhaps the most satisfying way to market your business comes from operating with integrity and remarkable client service. Soon your business will begin to reap the benefits by building a referral network from happy clients. The ongoing shifts in the pet industry make it such an interesting, energetic one to be a part of. Learning ways to accommodate and enrich this very passionate industry while growing your business will be triumphant for years to come.

Our official state’s government website [we’re in Indiana] was very clear when it stated grooming was nonessential. Doing the right thing in this situation was one of the hardest things I have ever had to do in my life. Our country had fallen down and was in the middle of a pandemic crisis. Living and pursuing the American dream suddenly didn’t matter anymore. The world just stopped. It was no longer about living a dream. Instead it was all about the fight for survival—survival as a small business owner and survival as a person, mentally, physically, emotionally and spiritually.
For a while I couldn’t put my finger on where exactly this anger was coming from and then it finally hit me, it was because of the complete powerlessness I felt. Our business had been given the label “non-essential” and that really hurt me deep down. This business was essential to us, my employees and my customers. We had always done our part to meet the government’s needs by paying taxes and here they were now calling us non-essential. We were a place of business that gave jobs to people. People that needed money to support their families. I didn’t see those who worked for me as just employees; I saw them as my family.
There is no way that would have gone well if we had clients coming in and out. It took us two weeks of working every day to get the store looking good. And I must say, it looks absolutely amazing and we are so proud and grateful. I also recorded several videos to help my clients groom their dogs at home. Groomers typically don’t want clients grooming their own dogs due to the risk for injuries and the mess using inappropriate tools can cause. In this case, my customers had no choice.
Myriad pet owners around the world found themselves unexpectedly stuck at home this past spring and summer. As they figured out how to turn their kitchen tables into workspaces, dogs were enjoying a lot more time with their families at home. Now, many are starting to go back to on-site work, and dogs are having to readjust to another “new normal;” this time without the abundance of attention and play. As a result, many dogs could experience some form of separation anxiety.
Create Positive Associations with Departures: Owners can create positive rather than negative associations to their leaving work, and a Kong toy filled with their dog’s favorite treats is a great way to do this. Your clients should give their dog a food-stuffed toy about 5 minutes before they plan to leave. To get the treat out of the toy, dogs must focus both mentally and physically on it, rather than their owners’ exit. Separation-anxiety-caused behavior is are often most severe during the first 20 minutes of being left alone. Filling this time with a food challenge can ease the transition (image right).
Due to the global coronavirus (COVID-19) pandemic, the Association of Professional Dog Trainers (APDT) has changed its in-person 28th Annual Conference and Trade Show originally scheduled for October 21–24 in Cincinnati, Ohio, to a two-day virtual conference for October 21–22. “Protecting the health, safety, and well-being of APDT members and attendees was the paramount reason for the decision to cancel the in-person conference for the first time in APDT’s 27-year history,” said APDT Chair Khara Schuetzner.
s’ overall health and wellness, Petco offers a variety of premium services that are designed to help save time, money and stress. Our services include pet grooming, training, Vetco vaccination clinics and full-service veterinary hospitals.
Being at home doesn’t mean your clients can’t put their dogs on an exercise program. A brisk workout will not only burn off excess energy and keep their canines from bouncing off the walls, but it will also put them in a happier frame of mind. Research conducted at the University of Arizona found that dogs get a “runner’s high” after vigorous exercise, just like humans do. In both specie, exercise causes neurochemicals to activate endocannabinoid (eCB) receptors in the brain, which deliver neurobiological rewards.
Your clients can use being home with their dog to relax and bond (it will do both some good). by giving your pup a leisurely spa-type grooming session. They can pamper their dog with some gentle brushing, followed by a bath with spa-quality
