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By Whitebridge Pet Brands Staff

People are spending more time outdoors and for many pet owners, this means taking their dogs on long runs and hikes, swimming at the beach, or cycling on a bike leash. Some people are even exploring new canine sports that they and their dog can enjoy together, such as agility or dock diving, even if it’s just for fun and not formal competition.

However, just like humans, dogs need to be in good physical shape before they step up their game. Many veterinarians and canine health experts advise that before taking on a new, strenuous activity, dogs should be given conditioning exercises to build their stamina gradually. Like two-legged athletes, they need to maintain their energy and resilience for the duration of the activity. Plus, conditioning can improve dogs’ coordination and flexibility, making them less likely to suffer injuries than “canine couch potatoes” when running alongside a bicycle or hitting the Flyball track.

Trainers’ Role in Fitness

Professional dog trainers are in an excellent position to help clients prepare their dogs for a more active lifestyle. As a first step, trainers should always advise their clients to visit the veterinarian before engaging in a new sport to ensure the activity doesn’t pose a health or injury risk, given their dog’s age, breed and medical history. For example, puppies’ growing bones and joints are fragile, so very young dogs shouldn’t participate in high-impact sports such as agility.

Once the vet has given the green light, trainers can help their clients develop a safe and effective canine-conditioning routine. Specific drills may vary depending on the sport a dog is being primed for. Still, the American Kennel Club advises that specific basic warm-up exercises will improve the average canine’s ability to take on any increased physical activity. These include stretching exercises, which are great for keeping dogs limber and “puppy push-ups,” which are excellent warm-ups and muscle builders for canines of all ages.

Teaching Warm-Up Moves

Getting dogs involved in conditioning exercises has the added benefit of honing their obedience skills. Training a dog to perform an exercise like stretching on cue is no different than teaching any other command: capturing or shaping the desired behavior and positively reinforcing it.

As with any training, it’s essential to use reward treats that a dog finds so enticing he’ll immediately become motivated to learn the exercise. We strongly suggest our Crazy Dog® Train-Me! Mini Training Rewards, which are recommended and relied on by professional dog trainers nationwide because their aroma and taste are so irresistible to canines. The treats are made with real meat as their #1 ingredient and come in delicious bacon, beef and chicken flavors. Plus, at just 1.5 calories per treat, they can be given repeatedly for reinforcement without weighing down canine athletes.

Along with conditioning exercises like stretching and push-ups, pet owners should prep their dog for a new physical activity by introducing it to them gradually. Experts advise jogging with a dog no more than 10–15 minutes a day for a couple of weeks before working up to 30-minute or longer daily runs to build stamina. If a client plans to take adventurous hikes, they should start on flat terrain and progress to steeper paths with more challenging obstacles (image right). By steadily pushing the envelope, dogs, like humans, will naturally increase their athletic ability, energy and stamina.

Boost Energy and Vitality

Like people, dogs can also benefit from taking a break for some energy-boosting refreshment during a vigorous sport or activity. After all, humans have their sports drinks and power bars, which is why we introduced Dogswell® ENERGY Extended Activity Fuel, a new USA-sourced canine performance treat formulated to energize and hydrate dogs during long periods of activity. Made with chicken as its main ingredient and blended with healthy fats from MCT-rich coconut oil, the treat is high in protein and calories to provide long-lasting energy. It comes in a velvety mousse format and is rich in moisture, offering a quick and easy way to hydrate dogs during physical activities. Dogs lick the delectable mousse treat right out of its convenient tube packaging—and they’re refreshed and ready to get back on the trail or agility course.

Of course, maintaining dogs’ overall health and vigor is another step that can make them more energetic and better equipped to take on challenging physical activities. That’s the idea behind another new functional treat: Dogswell VITALITY Jerky, which is formulated specifically to support canine health and vitality. This innovative jerky treat combines 100 percent USA-sourced meat protein—chicken or beef—with antioxidant-rich fruit, coconut oil, ginger and honey. The jerky is available in two varieties, Chicken & Mango and Beef & Banana and contains no grain, by-products, or artificial colors or flavors. When given regularly, this protein packed jerky will help keep canine athletes in glowing health and at the top of their game.

By Nicole Kallish, Andis Global Education Manager 

As winter coats start to grow out, groomers are reminded that cooler weather is on its way and so is the need to prepare pet owners for proper coat and skincare.

Help Owners Help Their Pets

Groomers depend upon the right tools and techniques to properly care for dogs. Likewise, owners often depend on groomers to understand how they can maintain their dog’s health at home. An easy way to do this is by educating pet owners on simple grooming techniques they can implement to create healthy habits at home. If you offer retail items in your shop, keep the brushes and combs near the counter. When instructing the client on the techniques and tools they should be using, you can ensure they buy the proper tools.

Coat Care is Skincare

Owners can see if a coat is tangled or losing its luster, but they are not always aware of the implications a coat may have on their dog’s skin. The care (or neglect) of a dog’s coat will directly affect the health of its skin. Matted fur, for example, prevents naturally occurring oils from distributing and conditioning the skin and coat. This can lead to painfully dry skin, a dull coat, and even infections. If a dog’s coat is tangled, matted or even hiding pests, it may be a sign that am owner is not caring for it between appointments. If you notice a pattern, take the opportunity to share a few simple daily or weekly maintenance tips.

Emphasize Brushing and Combing

Prevention is the key and a few simple tools are perfect for this purpose. Always start with a brush, it will stimulate hair and skin follicles while detangling and removing any loose dirt from the hair. For light-coated dogs, an Andis Large or Medium Pin Brush is a good tool for owners. A tool like the Andis Firm Slicker Brush is great for owners with heavier or double-coated dogs. Since it might take a little more effort, this sturdy type of brush can power through to get out unwanted undercoat. If an unruly matt has already formed, a dematting tool is perfect for tackling even the trickiest tangles. Do not forget the comb. Combing is the most important step of maintaining the coat. After brushing, it is imperative to comb through and catch any hair the brush might have missed. Do your clients need some encouragement? Remind them that in addition to its preventative benefits, daily at-home grooming is a great way for them to bond with their dogs.

Key Maintenance Areas: Paw and Sanitary Trims

As the seasons transition, the skin on paw pads becomes especially vulnerable to the elements. Overgrown fur can tangle and create matts between paw pads and, since matted fur does not dry effectively, this leaves dogs cold and wet. Matted paw pads can also cause discomfort, decreased mobility and even pose risk of infection. In snowy climates, ice, snow and any ice-melt products on the ground can accumulate in the hair between pads. This will not only make a dog uncomfortable; it can be a health hazard. Encourage your clients to come in between full grooming appointments for a mini groom: a good bath, blowout, sanitary trim and paw-pad trim might be all they need. I encourage you to include trimming of the eye corners and over the eyes in a mini groom package. Using an adjustable blade clipper like the Andis Pulse Li5  makes for easy work clipping the sanitary area, paw pads and eye corners. One clipper does it all.

How Often?

Scheduling shorter, more frequent maintenance appointments during the cool weather seasons will help pet owners who are less savvy with at-home grooming. By encouraging these healthy practices with clients, you’ll help improve each dog’s quality of life—and happy dogs mean happy owners.

By Charlee Bear Staff 

As we transition from fall to winter and the weather changes, many owners will begin spend more time indoors with their pets. Still, it’s important that they continue to keep their dogs mentally and physically stimulated during this time. Finding ways to keep pets entertained indoors shouldn’t be a challenge either; although space may be limited, the possibilities of providing a fun and engaging environment are not. Here are some great tips to share with your clients.  

Whether a dog is a young pup, adult or a senior, there are several fun games and exercises that can be played inside to keep them active and happy. For example, practicing cues such as Sit, Stay, Leave-it, Heel, Shake or Rollover keep dogs mentally stimulated and ensure their performances stay on-point. Even training games, such as Stay-and-Recall from another room, can serve as simple, intellectual exercises dogs will enjoy.    

Owners can take this a step further by playing hide-and-seek; they will love seeing the smile on their dog’s face when their hiding spot is finally revealed. Of course, no dog should have to work for free, which is owners need to make sure they have plenty of healthy treats on hand as rewards while playing “tricks for treats” games.

Another great way to prevent boredom and encourage brain stimulation is by providing dogs with interactive toys. There are several entertaining options, from puzzles to treat-dispensing balls, that dogs will find exciting to engage with. Seasonally appropriate treats, such as Charlee Bear’s Turkey Liver & Cranberries Original Crunch or Pumpkin Spice Bearnola Bites  will add to the fun.      

Owners can even create their own puzzles by using simple household items, such as putting treats on the floor and placing plastic or paper cups over them (image right). Placing treats inside a muffin tin or a disposable water bottle with strategic holes cut into it are other possibilities.   

For owners who are looking for a way to keep their dog busy on his own, they can also fill a food-stuffable toy with pumpkin-flavored broth and freeze it overnight. This will keep their dog occupied and happy while they are on a company Zoom call or helping their kids with homework.

By Kong Company Staff

A bored dog will always find something to do. Sometimes, that something is unwanted behavior such as digging, chewing on furniture or barking. Luckily, there are plenty of simple boredom-alleviating strategies you can share with clients to help keep dogs happy, healthy and busy. Combining the lure of a snack with an activity that satisfies dogs’ instinctive needs helps keep them busy, such as providing them with a food-stuffed toy. And, by frequently changing what they but inside the toy, their dogs will be continually surprised and delighted by what they discover. There are many stuffing recipes on Kong’s website. Pick your favorite and share it with your clients via email or on social media. The website also has many recipe videos you can post. 

You can also help your clients prevent canine boredom by having them plan ahead. They can stuff a few toys at the same time and then store them in the freezer. Frozen toys provide even longer bouts of instinct-satisfying fun. Keeping a few ready for when their dog starts looking for something to do, makes things easy as they only need to open the freezer door when boredom hits.   Sniffing out treats then figuring out how to extract them from inside toys satisfies dogs’ natural hunting instincts. Your clients could hide their dog’s favorite toys and treats throughout their home, and then let him hunt for them down and enjoy. Don’t forget to remind them that their dog should not see them hide the toys and treats before starting a game of Find-it.   

Dog owners also have an unlimited supply of something that can prevent canine boredom: water. Freezing treats within ice cubes and larger ice blocks is a fun activity for dogs. Plus, it helps keep them hydrated. Many dogs are thrilled with plain ice cubes, but adding kibble or treats to them makes the activity even more enticing and fun. Owners could even make a giant Kongsicle by placing a stuffed Kong in a water-filled storage container and freezing it (image right). This can keep dogs busy for hours. Remind pet owners who try this indoors to leave a towel or mat beneath the frozen puzzles to contain the melting water.    

Another easy way your clients can keep things interesting for their dogs—without spending any money—is strategically parceling out their toys. Just as with people, many dogs enjoy variety. Providing just one or two toys at a time instead of having access to the entire collection helps keep dogs interested them. Toys that are not in use can be kept in a bin or basket so they are out of sight and smell. When it’s time to swap out toys and the dogs can select which one they want to play with next, adding another level of excitement to playtime.   

Giving your clients with boredom-prevention strategies such as these not only helps them strengthen their bond with their dogs, it also helps reinforce their relationship with you as their go-to pet expert.

By Kathie Henschen, CPG & Co-owner of Platinum Paws 

When people ask me what my favorite kind of dog is to groom, the answer is always, “a shelter dog.” I never have to think twice about it. I love, love, love to groom shelter dogs. These sweet souls have a way of finding the people who need them the most. I have found this to be true for the groomer as much as it is for the new owner of a shelter or rescue pet.     

Usually, when I first meet a shelter dog, their chins are coated with slobber from nervous drool, they have chunks of disgusting dirt and debris all matted into their faces. Their eyes are crusty and sad, and their hind ends are compacted with poop so tight you can’t even begin to imagine how they are still able to go to the bathroom. Most of the time they are trembling because they are full of fear, so all I want to do is just hold them for a while despite the dirt and poo and matted hair.   

My goal is always the same: To make their outsides match their already beautiful insides. Their souls are so special and I know this passion of mine was given to me for a reason and I am grateful beyond words. They are saved, but they save me back every time I groom one of them. They always touch my heart in some way and remind me that life is beautiful even when it’s in rough shape.

It’s not just about giving a dog a haircut. When I groom a shelter dog, I have to stop and take the time to really give my heart to them. To give them what they’ve never had. Sometimes I can actually feel that moment when their soul starts to breathe and their heart gets warm maybe for the first time. They take a deep breath and their whole body just rests in my arms. Their eyes stop guarding their insides and they give me this unthinkable vulnerability that allows me to see into their soul. Sometimes it makes me sad to see what I see.

But sometimes I get to see this playful, happy energy find its way out of them and that makes me laugh. But the best feeling is when they rest their head on my shoulder. That just gives my heart unimaginable warmth and peace. Very rarely do I get to know the ending of their journey through the system; where they end up or who they are with. I just trust and have faith that they are on an amazing path of happiness and I got to be one of the first stops along the way.

There are those times, however, I get to know everything about a rescue dog I meet. I’ll share the story of Sherman the Shih-Tzu. He had been abused, neglected and had not had such a great life before his current owner adopted him. It has been a challenge over the years to get to where we are today, but completely worth every stumble.  

The very first time I met him; I placed him on my table and began to pet him. Up to that point, shelter dogs I had groomed had found it comforting to have their nose bridge massaged or gently caressed. Well, unfortunately for me, Sherman did not find this action so comforting. He came after my thumb in a flash with absolutely no warning and chomped down hard, showing absolutely no mercy. This taught me that Sherman was what I classify as a “fear biter.” Meaning anytime he felt afraid or vulnerable he was going to bite—fiercely.  

I was humble enough to realize I probably missed some body language clue. So, I immediately knew I was going to have to focus on the subtle to learn how to read this dog. His biting my finger hurt immensely, but what hurt more was my heart. What had traumatized him so much that he couldn’t even allow himself the pleasure of a simple nose rub? I would never know. But in that moment, I made it my mission to show him the love and compassion he was going to need to overcome his past.

His face had debris clumped into his hair by his mouth and in between his eyes. After he bit me, I decided grooming him in any sort of fashion was not going to happen that day, so his face was going to stay dirty until the next appointment. Instead, I spent my time with him trying to learn how to read him. I had put my table down as low as it would go, so I could sit at his level while he was on it. I was very careful not to make eye contact. If he happened to look at me I would look away but keep talking to him in a friendly and comforting voice. Slow and calm, no high-pitched excited puppy talk for this guy. He allowed me to slowly pet his back, but he watched my hand movements.    

A few minutes passed before I saw something. A quick lick of the lips coupled with an intense sudden rigidness to his body. I missed it before because I wasn’t focused on his whole body and I had been standing above him looking down instead of directly at his face. I immediately stopped petting him. He still had his leash and harness on so I stood up and allowed him to jump off my table, which was lowered close to the floor. Then we just went on a walk.

I had come in on my day off for his appointment because I knew it was going take a lot of time patience to bring him to the other side of his fear with me. We went back inside, and I carefully picked him up and put him on my table. I sat down with him again and began to pet him. This time I only did this for about 30 seconds. I wanted to stop before he got uncomfortable. Then I let him jump down again and we went on another short walk. That was it; I called his owner to come and pick him up and we scheduled his next appointment.    

The next time I saw him, I discussed with his owner my appointment plan action. I described what I would do to desensitize Sherman to the grooming equipment. I advised him that I would have to use a muzzle at first for my protection and Sherman’s. The last thing I wanted was for Sherman to bite my clippers or shears and endure a tongue or mouth injury.   

The owner understood and was on board. There are proper ways to use a muzzle that can actually relieve anxiety in a dog, thus allowing the groomer to be more at ease as well. I also let the owner know Sherman was going to get a bath, but his head and face were not going to be washed until I had achieved the level of mutual trust needed to accomplish that.

It took about 2 years before I could wash his face completely. Meaning, getting all the debris and eye boogies out instead of having to shave it out after the bath. We gradually made it out of the muzzle after a year of just trimming his face around it as best I could. We spent a lot of time together on the face work. Him learning and me teaching—and me learning and him teaching. Scissoring had to be done slowly but deliberately. I was able to keep the muzzle loose enough that I could pull it forward and shave in between his eyes. All scissor work in the beginning was minimal. I needed to keep our sessions fluid and timely to keep agitation in check for the both of us, His haircuts in the beginning weren’t that great, but I was OK with that and so was his owner. The important thing was that I was determined to see progress every time. And I did.

I am still careful to be on guard for signs he is preparing to bite. With dogs like Sherman, you can’t take that out of them, you have to manage the situation and stop it before it happens. Paying attention, experience, patience and understanding are the best teachers when it comes to learning if you can keep pushing a dog or if you need to back off. I am proud and grateful to say Sherman and I have a bond today. There is no muzzle in the picture anymore and he is to the point where I can do everything I need to do to give him his best look. He lies down and sighs into relaxation when I’m trimming his face today. We’ve been in a relationship for 5 years now and it has taken every bit of that time together to get to where we are today.    

Grooming shelter or rescue dogs isn’t for everyone. It takes a next level sort of patience, compassion, and determination. I always make it my mission to not give up on them. I will always do what I can to help them when it comes to their grooming needs. Sometimes we don’t get very far, but we do make progress and to me, that’s what matters. But in the cases like Sherman, you get to experience and amazing victory over fear and gain an incredible bond with a dog that adds a special source of strength in your heart.

By Ethan D. Mizer 

As with many service-based professions, one of the greatest challenges new aquarium maintenance providers face is finding and acquiring clients. This is why establishing great working relationships with local, independent aquatic retailers is often essential. Few others can offer you greater access to potential clients. While you also need to engage with local aquarium clubs and create a strong social media presence, connecting with a local retailer is your best bet for directly finding clients.

Before suggesting a business relationship with any local fish store, you need to be a regular customer first. Get to know the staff by talking with them, asking for their advice and listening to their opinions. Make a point of purchasing livestock and supplies from them. Prove your interest by finding out when they have livestock shipments coming in, and then show up on those days to check out the new offerings.    

Almost all independent pet stores that specialize in fish are run and staffed by dedicated aquarists. They can tell when someone is serious about the hobby. Share your interest to show that you are dedicated hobbyist with the same passion for fish. When it comes to any hobby, people with passion often seek each other out. This provides a great basis for eventually building a business relationship.

Understand the Competition

Many local fish stores no longer solely rely on high-margin dry goods sales; a large percentage now depend on revenue from maintenance clients. As such, some stores might see you and your business as direct competition. However, these same retailers might have various challenges that you can help them resolve.    

For starters, their staff size and expertise could limit the number of clients they can serve. Independent pet retailers have to focus on running a brick-and-mortar retail location at the same time they are trying to serve off-site maintenance clients’ needs. This is where your opportunity lies. Let the store owners know that you aren’t their competition. Instead, you can help them solve their problem by providing them with a percentage for every client they refer to you, and also grow store revenue when you refer clients back to them for purchases.

Demonstrate Mutual Benefits

Once you have built a strong relationship, the next step is to provide ongoing cooperation and support. In other words, don’t abandon your local fish store once you’ve acquired several clients. Instead, make a point of referring your clients to the store for purchases—and continue to buy from them directly. Doing so shows you are serious about continuing your relationship. This helps support the store as well as the local hobby, which is good for everyone. Also, staying in your local fish store’s good graces means you are more likely to benefit from continued referrals and positive word-of-mouth.    

You should never build a relationship, only to take off with clients once your business is established. This is a good way to engender animosity. Poor reviews from local fish stores might turn hobbyists off of your services, and many of them are also going to be active in the local aquarium scene. By maintaining good relations, you won’t have to worry about this. Instead, you can focus on growing your business and helping your local fish store stay solvent at the same time.

Show Your Dependability

Many local fish stores have a hard time retaining quality, trustworthy service personnel. If you build your reputation for consistent service, you will prove to them that you are reliable and offer ongoing value to everyone you do business with. For a local store owner, this alone can make you far more valuable as a partner. Instead of seeing you as a competitor, help them see that you are actually building the store’s reputation at the same time you are solving its labor problem. Once you do this, you go from being a potential problem for local fish stores to a desirable solution. Store owners are happy, their customers are happy, your clients are happy, and your business continues to grow.

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